iFi was born in 2012 with one goal in mind: to produce 'ultra-fidelity' audio products that push the sonic envelope whilst still priced within the mainstream.
iFi audio is under our parent company, AMR, Abbingdon Music Research, which designs and produces top-end luxurious audio products. AMR saw in 2010 that customer demand for wireless and portable headphones was expanding as the whole audio dynamic was changing. Thus, iFi was launched.
iFi offers small but prodigious personal audio products thanks to the superior knowledge of AMR’s technology. Today, we are proud of our British (and international) roots. We continue to design and produce over 35 different products. We are headquartered in Southport, UK with distribution including retailers such as B&H and etailz with production overseas.
We source parts from around the world from manufacturers including AMOS (UK), GE Valves (USA), WIMA (Germany) and TDK (Japan).
iFi’s new wireless music system, the Aurora, brings together a unique collection of proprietary technologies to deliver a sonic experience unlike any other tabletop, all-in-one system.
The Aurora’s name is inspired by its sound. It delivers a remarkably expansive soundstage, tailored to the space in which it sits. It fills the room with sound as the Aurora Borealis fills the sky with light, electrifying your music and immersing you in the performance of your favourite artists.
The Aurora incorporates a ‘room correction’ system called ART (Automatic Room Tailoring), entirely developed inhouse. At the press of a button, six ultrasonic sensors measure the distance to the surrounding walls using ultrasound. Then, a 32-bit ARM Cortex microprocessor adjusts the output from the driver array to precisely tailor Aurora’s performance. The effect is similar to the adjustments made by a live sound engineer at a mixing desk when adapting sound to suit different venues. All the adjustments are made strictly in the analogue domain, without relying on DSP or feedback in the manner of many other room correction systems. This enables much finer and more accurate tailoring of the sound, reacting to room modes and reflections from walls without attempting to ‘neutralise’ the sound in an unnatural way. Wherever the Aurora is placed – in a large room or a smaller one, in a corner, against a wall or in free space – it always performs at its best.
Aided by ART the Aurora adapts to the way you want to use it. You might place it on a table or sideboard and stream your favourite music playlists, radio stations and podcasts. You might site it under a wall-mounted TV and connect it via Bluetooth or optical cable, thereby delivering TV sound far better than any soundbar. Or, you might purchase a rechargeable battery pack and attach it to the Aurora’s 12v input, so you can take it outside for a garden party. Wherever you place it, the ART system ensures the Aurora is calibrated to perform at its best.
Several Auroras may be linked together on a Wi-Fi network to make a seamless multi-room system, playing in-sync or controlled individually. Whether streaming music from services such as Spotify or Tidal, or surfing the thousands of internet radio stations available from an app such as TuneIn, the Aurora has your digital audio lifestyle covered.
Clad in bamboo and elevated by a distinctive aluminium frame, the Aurora’s design is striking. The aesthetic was created by Julien Haziza, inspired by the architecture in Tokyo’s Omotesandō and Harajuku districts. Six drive units nestle behind the bamboo fins that curve around the Aurora’s sides, with a further two bass radiators underneath. The system’s control panel sits front and centre, with touch-sensitive controls and an OLED display inlaid with bamboo.
The Aurora is hi-res audio enabled, supporting data up to 32-bit/192kHz without conversion or down-sampling via Wi-Fi, USB or Ethernet cable.
Bluetooth streaming also delivers much better sound quality than is typically the case, engineered by iFi to be less ‘lossy’ than off-the-shelf Bluetooth solutions. The latest high-quality Bluetooth codecs are supported, including aptX HD, LDAC and LDHC, as well as AAC.
The TrueBass system, incorporating the two downward-firing bass radiators, ensures the Aurora delivers genuine bass with realistic depth and definition. Dual-level depth control means you can adjust the bass response according to taste.
Connecting to a Wi-Fi network couldn’t be simpler, with push-button WPS set-up. Linkplay’s MUZO Player app – or any UPnP/DLNA streaming app – may be used to configure the system and control music.
Proprietary amp technology
A hybrid design incorporating classic valve-based pre-amplification and advanced solid-state power amplification with ultra-fast switching. This ingenious fusion of amp technologies enables a sound combining purity of tone with a high level of engagement, speed and dynamic gusto, capturing the emotive quality of music in full effect.
Bigger Better Sound
SoundSpace is fundamental to the Aurora’s immersive, room-filling performance, enabling the soundstage to extend beyond the confines of the cabinet with expansive width, height and depth. This gives music a palpable sense of scale and space you simply wouldn’t expect from an all-in-one music system.
This means that the Aurora uses ultrasound distance measurements to assess the size and shape of the room she's in. Then it will adjust the 'soundfield' accordingly to give you the best sound experience for that space.
We've added Airplay so that you can connect to your iPhone, iPad or other Apple device. Airplay lets you share videos, photos, music, and more from Apple devices to your Apple TV, favourite speakers, and some smart TVs.
Atypical Hybrid Implementation. With ‘Classic Tube’ pre-amplification and Class D in power.
Class D power buffers operating at 1.411MHz/1.536MHz clock-locked
Frequency Response: 15Hz to 150kHz
Maximum Power: 320VA
Networked Audio with playback from NAS or server, airplay, streaming audio (Spotify, Tidal, Deezer etc.) and USB storage /SD Card 44.1kHz/16Bit - 192kHz/32Bit
Bluetooth audio with aptX & AAC codec for CD quality
Coaxial and optical SPDIF (Blu-ray Player, Games Console, smart TV etc) 44.1kHz/16Bit - 192kHz/24Bit
RCA & 3.5mm analogue audio
4 pcs 4.5” (120mm) coated paper cone wideband driver
2 pcs 1.1” (28mm) silk dome tweeter (8 kHz crossover)
2 pcs 4.5” x 8” steel passive radiators
Frequency Response: 27Hz – 40kHz
Maximum SPL: 115dB / 1m
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