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iFi Aurora Bluetooth Stereo Speakers

iFi was born in 2012 with one goal in mind: to produce 'ultra-fidelity' audio products that push the sonic envelope whilst still priced within the mainstream.

iFi audio is under our parent company, AMR, Abbingdon Music Research, which designs and produces top-end luxurious audio products. AMR saw in 2010 that customer demand for wireless and portable headphones was expanding as the whole audio dynamic was changing. Thus, iFi was launched.

iFi offers small but prodigious personal audio products thanks to the superior knowledge of AMR’s technology. Today, we are proud of our British (and international) roots. We continue to design and produce over 35 different products. We are headquartered in Southport, UK with distribution including retailers such as B&H and etailz with production overseas.

We source parts from around the world from manufacturers including AMOS (UK), GE Valves (USA), WIMA (Germany) and TDK (Japan).

Aurora front panel

Aurora

iFi’s new wireless music system, the Aurora, brings together a unique collection of proprietary technologies to deliver a sonic experience unlike any other tabletop, all-in-one system.

The Aurora’s name is inspired by its sound. It delivers a remarkably expansive soundstage, tailored to the space in which it sits. It fills the room with sound as the Aurora Borealis fills the sky with light, electrifying your music and immersing you in the performance of your favourite artists.

ART

The Aurora incorporates a ‘room correction’ system called ART (Automatic Room Tailoring), entirely developed inhouse. At the press of a button, six ultrasonic sensors measure the distance to the surrounding walls using ultrasound. Then, a 32-bit ARM Cortex microprocessor adjusts the output from the driver array to precisely tailor Aurora’s performance. The effect is similar to the adjustments made by a live sound engineer at a mixing desk when adapting sound to suit different venues. All the adjustments are made strictly in the analogue domain, without relying on DSP or feedback in the manner of many other room correction systems. This enables much finer and more accurate tailoring of the sound, reacting to room modes and reflections from walls without attempting to ‘neutralise’ the sound in an unnatural way. Wherever the Aurora is placed – in a large room or a smaller one, in a corner, against a wall or in free space – it always performs at its best.

Aided by ART the Aurora adapts to the way you want to use it. You might place it on a table or sideboard and stream your favourite music playlists, radio stations and podcasts. You might site it under a wall-mounted TV and connect it via Bluetooth or optical cable, thereby delivering TV sound far better than any soundbar. Or, you might purchase a rechargeable battery pack and attach it to the Aurora’s 12v input, so you can take it outside for a garden party. Wherever you place it, the ART system ensures the Aurora is calibrated to perform at its best.

Several Auroras may be linked together on a Wi-Fi network to make a seamless multi-room system, playing in-sync or controlled individually. Whether streaming music from services such as Spotify or Tidal, or surfing the thousands of internet radio stations available from an app such as TuneIn, the Aurora has your digital audio lifestyle covered.

Aesthetic

Clad in bamboo and elevated by a distinctive aluminium frame, the Aurora’s design is striking. The aesthetic was created by Julien Haziza, inspired by the architecture in Tokyo’s Omotesandō and Harajuku districts. Six drive units nestle behind the bamboo fins that curve around the Aurora’s sides, with a further two bass radiators underneath. The system’s control panel sits front and centre, with touch-sensitive controls and an OLED display inlaid with bamboo.